Attracting tenants to your San Diego rental property is important since, without renters, you won’t have any income. The first step, of course, is to create an inviting rental. Make sure your residential property is clean and well-maintained, and when you’re ready — promote it.

Promotion is where attracting quality tenants moves from practicality to more of an art. Learn the tricks that a professional property management company uses to fill your vacancy quickly and at a competitive price.

Choosing your Promotion Channels

In order for prospective tenants to find you, you must have your residential property listed where they can see it. While a sign outside the building will help, your best bet is to list your rental online.

Sometimes a property management company only lists their properties on company managed websites. While this often has a nice-looking web platform, the viewer traffic may be limited and people must inquire at a single specific site to find your rental property. It’s important to use a local listing microsite, but the best results are found when using additional listing services too.

As a property owner, it’s important to know what strategies are being used to market your specific property properly. Whether you own a single-family home or a multi-family property, knowing how to market your specific rental property is key.

Property Advantage pros know how to list your rental beyond a simple Craigslist ad. When it comes to advertising, more is better. It may be necessary to list your property on 30 or more sites in order to reach qualified tenants.

A little like a matchmaker for rental real estate, San Diego property management companies understand how to find the right tenants for the right rental, targeting specific audiences that will help your find a quality match. In an upscale market such as San Diego, it’s important to promote your property through the right channels to maximize your time and rental income.

A Picture is Worth $1,000 (or more)

Your property’s first impression is usually online. While your San Diego rental may look fantastic in person, it won’t matter unless renters are ready to come and see it. Professional photography has a proven track record in maximizing property value across the nation, including the greater San Diego area. reported, “In an internal case study, —a company creating real estate photography for both sellers and realtors—compared 350 listings using their professional photography against 350 similar listings in the same ZIP code. Listings using IMOTO’s professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos.

And that’s not all. The statistics department at Latter & Blum checked the realty traffic and found that listings using IMOTO’s professional photography were viewed 118% more than comparable listings.

Property Management Services

Full-service property management companies do more than just advertise, they also offer quality photography services and help craft your listing from start to finish. Property Advantage uses a San Diego-local photography firm to take custom images of every property — and we don’t stop there. From fine tuning the page copy to perfecting the cover photo, professional managers understand your to create a brand for you that sells.

And the services don’t stop once you find a renter. Find assistance with tenant screening to help eliminate unqualified renters and prepare a new lease and the execution of a rental agreement. In addition, get help with current renter issues. Property Advantage offers full-service property management for your San Diego Rental including:

  • Rent Collection
  • Accounting Services
  • Bill Payment
  • Maintenance Repair Coordination
  • After Hours Emergency Maintenance Availability
  • Annual Property Evaluations
  • Eviction Assistance
  • Move-In/Move-Out Evaluations
  • HOA – Tenant Relations
  • Lease Re-Writing and Modifications
  • Large Investor Asset Management
  • Investment Property Management

Discover more options for your San Diego rental by contacting the talented realty team at Property Advantage. Visit our offices located in Carlsbad, Oceanside, or Riverside. You can also reach us through our Owner Contact form online, or email